Why SEO & Lead Generation Matter
SEO (Search Engine Optimization) is how we ensure your website shows up in relevant search results, whether it's on Google, Bing, or local directories like Google Maps. If your business isn’t ranking high in search results, you’re missing out on potential customers. The goal of SEO is simple: help your business get found by the right people at the right time. Meanwhile, lead generation is all about capturing those potential customers by getting their contact information, whether it’s through email sign-ups or downloading your content. Combined, SEO and lead generation form the backbone of your online growth strategy, making it easier for you to attract traffic and convert it into loyal customers.
We offer a range of SEO and lead generation services to ensure your site not only ranks well but also captures the attention of potential customers. Here’s what we do:
❑ Keyword Research and Optimization
We identify the most relevant keywords for your business, from industry-specific terms to location-based keywords. These keywords are strategically placed in titles, descriptions, headings, and page content to improve your search engine rankings, making it easier for potential customers to find you.
❑ On-Page SEO
We use Squarespace’s built-in SEO tools to ensure every page of your site is optimized. This includes adding metadata, optimizing URLs, and inserting alt tags for images. We also structure headings correctly, utilize internal links, and ensure your content is keyword-rich but still reads naturally for visitors.
❑ Local SEO Strategies
Local SEO is critical for businesses that want to be found by people in their area. We set up location-based keywords and add your business information to Google My Business and other local directories, helping you appear in local search results. Additionally, we can embed Google Maps or list your business in other key local online spaces.
❑ Link-Building
We improve your site’s authority by creating backlinks from trusted websites, directories, or blogs. This helps your website rank higher and ensures better visibility in search engine results. We also use internal linking to guide visitors to other parts of your site, making it easier for them to explore your offerings.
❑ Creating Lead Magnets and Landing Pages
To capture leads, we build custom landing pages with lead magnets like downloadable guides, e-books, or exclusive content. Using strategic calls-to-action (CTAs), we encourage visitors to share their contact information, turning website visitors into potential customers.
Our ongoing digital marketing support is flexible and tailored to fit your business needs. Whether you’re looking for full-service management or occasional assistance, we have a package that’s right for you. All of our support plans include free consulting, so you’re always covered. If a full plan isn’t right for you, we also offer individual services, viewable on our Pricing page. Contact us to learn more and get a custom quote based on your goals.
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Essential Care | $50+
➚ As-needed website updates (up to 1 hour/month)
➚ Quick fixes and minor adjustments
➚ Google Business Page Maintenance: Monthly checks on
➚ Google Business Page accuracy (e.g., hours, events). -
Growth Support | $250+
➚ Regular website updates (up to 3 hours/month)
➚ Basic content updates and maintenance (including blogs)
➚ Monthly performance review and recommendations
➚ Google Business Page Maintenance: Regular updates to GBP and Yelp profiles (new images, events, and promotions).
➚ Backlink Management: Ongoing strategy for local backlinks and directory management. -
Comprehensive Success | $750
➚ All-inclusive support (up to 10 hours/month)
➚ Ongoing SEO strategy and implementation
➚ Monthly email marketing campaign
➚ Content creation and updates (including blogs)
➚ Regular analytics reporting and strategy adjustments
➚ Google Business Page Maintenance: Full maintenance of GBP and Yelp profiles with regular updates and optimization.
➚ Local Directory Listings: Regular updates to all local directories, with ongoing backlink strategy implementation.
Set up a free introductory call via phone or Zoom to discuss your web design & digital marketing needs.